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She-conomy: Women Continue To Drive Economic Growth in Beauty and Beyond

Searches for women-owned skincare business rose 49% last year, and mob wife and quiet luxury aesthetics will be hot in 2024, according to Yelp.

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By: Christine Esposito

Editor-in-Chief

From getting decked out for a Beyoncé concert to Barbie at the box office, women were major drivers of economic growth in 2023—and the “she-conomy” is showing no signs of slowing down in 2024, according to a new study from Yelp. “2023 was touted as the Year of the Girl and Yelp data shows women were at the core of major consumer behavior trends last year. Whether you attended a women-led stadium tour, adopted a new wellness routine, picked up a new bestselling book, or updated your wardrobe, ...

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